At RADIUS we don’t believe in doing things by halves, so when we set out to create our very first toothpaste we were determined to make it as organic as possible.

It wasn't a fast process, and it wasn’t cheap either, but it was definitely worth it. The fruits of our labour — three unique toothpaste flavours — are USDA certified organic, and we’re pretty proud of that achievement.

It's no secret that organic labelling can confusing. Some products may contain organic ingredients but, unlike our toothpastes, don’t have the USDA logo. So what does USDA certified organic really mean?

Here’s the organic breakdown according to the USDA organic labelling regulations for body care and personal care products.

100% Organic

  • Product contains 100% organic ingredients (excluding salt & water)

  • May use the USDA seal and/or a “100% organic claim”


Our USDA Certified Organic Toothpastes falls under this category

Contains at least 95% organic ingredients (excluding salt & water)

USDA seal may be used

May be stated that the product is “organic” 

Fun fact: our toothpastes are actually 98% organic, going above and beyond the USDA requirements

Made with Organic...

Contains at least 70% organic ingredients 

Cannot have the USDA seal 

Cannot be labeled as “organic.” 

Can say “made with organic...” and there may be up to 3 ingredients or categories mentioned. 

A blanket statement of “made with organic ingredients” cannot be made

Less than 70% organic ingredients

Cannot use the term “Organic” 

May identify the organic ingredients on the panel 

Cannot display the USDA seal

So, to sum in up, not all organic products are created equal. Know your labels.