Give Back to Nature - The Million Tree Project


We are proud to announce that we have partnered with Give Back to Nature and are going to donate a percentage of all sales to this project. Unlike many charities where donations, or large percentages of them are lost in administrative fees, at Give Back to Nature the process is very simple, for every £15.00 spent with us a tree will be planted.

Mission Statement from Give Back to Nature.


As human beings, we personally think that it is imperative that we give back. Give back to our community, to a charity we believe in, to our planet, in other words, give back any which way we can. We have had the distinct privilege to travel to some of the most beautiful places on Earth and witness the stunning beauty and fragility of our planet. It is for those reasons and for future generations to experience what we were fortunate enough to witness,  that we have created the Give Back to Nature project. 

Give Back to Nature‘s first goal will be to help plant One Million Trees in developing countries, thus rebuilding the natural landscapes destroyed by deforestation. By contributing to this project, you will help give back in many exciting ways:

• Help recreate healthy forest systems that will preserve wildlife habitat and endangered species
• Purify water sources
• Control flooding and erosion
• Help replenish the soil with nutrients needed for farming
• Improve air quality
• Stave off climate change 

You will directly help the villages and communities which are suffering from extreme poverty by employing villagers to plant these trees. When farmers cannot grow anything, their farms fail and they have no option but to move to the overcrowded cities to look for work. Oftentimes they must resort to selling themselves or their families into slavery just to survive. Let’s make sure this does not happen. We all have the power to give back, empower people, restore hope, reduce poverty and allow them to support their families.  

How will the trees be planted? 

Give Back to Nature is extremely happy and honoured to have entered into a partnership with Eden Reforestation Projects, one of the top nonprofit organizations that plant millions of trees every year. Over the years, they have quickly become the perfect model for environmental restoration and land management. Eden reduces extreme poverty and restores healthy forests by employing local villagers to plant millions of trees every year. Give back to nature was very happy to join them this year and travel on-site to capture, document their plantations and meet the local communities working on restoring healthy forests where poverty is rampant.

What kind of trees will be planted?

The main goal will always be to reintroduce the native species of trees that belong in the area where the reforestation is taking place. Whether it’s Tibet, Indonesia, Madagascar, Haiti or Ethiopia, no invasive or destructive species that can spread and harm the environment will ever be planted.

Who is responsible for the deforestation?

Each of us share responsibility. More than half of packaged products on the supermarkets’ shelves we consume daily, all contribute to the deforestation around the world. Global Canopy Programme (GCP) has launched a first-of-its-kind platform that evaluates and ranks 500 organisations around the world who are responsible for the commodities that further deforestation. Together, these 500 organisations control most of the global supply chain of so-called ‘forest risk commodities’. More than $100 billion US dollars of these goods are traded every year; and are found in more than half of packaged products on supermarkets’ shelves that we consume today. 

Why are the trees not planted locally?

Many of the products that we consume today include derivatives which promotes deforestation, contributes to climate change, and destroys natural animal habitats. Because these trees are grown in lush tropical regions, it is critical to replant the trees in these regions. By buying products that include these commodities, we greatly contribute to the problem. It’s common sense that if we are one of the main reasons this problem exists, that we also find ways to stop the growth of these industries. We can make a huge impact by helping to reforest the impoverished countries we help deforest. This allows the environment to be sustainable, it provides a better job for people who would turn to plantation work, and it would allow the animals to thrive that would normally be injured, killed or displaces during deforestation.

How it Works - The Specifics.

We, madebyradius (Europe) Ltd. will make quarterly donations to Give Back to Nature (GBTN) based on a percentage of our gross revenue. This equates to one tree being planted for every £15.00 spent with us. GBTN are planting these trees in partnership with Eden Reforestation Projects, one of the top non-profit organisations that plant millions of trees every year. Presently, Trees are planted in Tibet, Indonesia, Madagascar, Haiti, Mozambique and Ethiopia. The goal will always be to re-introduce native species. No invasive or destructive species that can spread and harm the environment will ever be planted.

You can read more about Give Back to Nature - The Million Tree Project here and of course, please feel free to donate directly as well as through your Radius purchase.